{"id":811,"date":"2021-01-21T15:00:09","date_gmt":"2021-01-21T18:00:09","guid":{"rendered":"https:\/\/humanas.blog.scielo.org\/en\/?p=811"},"modified":"2023-04-27T13:47:14","modified_gmt":"2023-04-27T16:47:14","slug":"linkedin-as-a-data-source-to-measure-the-capacity-of-universities-to-train-professionals","status":"publish","type":"post","link":"https:\/\/humanas.blog.scielo.org\/en\/2021\/01\/21\/linkedin-as-a-data-source-to-measure-the-capacity-of-universities-to-train-professionals\/","title":{"rendered":"LinkedIn as a data source to measure the capacity of universities to train professionals"},"content":{"rendered":"

Alicia Moreno-Delgado, Doctoral candidate, Universidad Internacional de La Rioja, La Rioja, Spain.<\/strong><\/p>\n

Enrique Ordu\u00f1a-Malea, Associate Professor, Departamento de Comunicaci\u00f3n Audiovisual, Documentaci\u00f3n e Historia del Arte, Universitat Polit\u00e8cnica de Val\u00e8ncia, Valencia, Spain. <\/strong><\/p>\n

Rafael Repiso, Associate Professor, Departamento de Comunicaci\u00f3n, Universidad Internacional de La Rioja, La Rioja, Spain.<\/strong><\/p>\n

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Image: Lebens-lauf<\/p><\/div>\n

Researchers from the Universidad Internacional de La Rioja and Universitat Polit\u00e8cnica de Val\u00e8ncia analysed whether LinkedIn offers an opportunity to study the employability level of a university through an indicator based on graduates employed in IBEX35 companies, using LinkedIn as a source of data. The article “LinkedIn as a data source to rank universities according to graduate’s employability in top companies<\/a>” published in the journal Transinforma\u00e7\u00e3o (vol. 32), also aims to determine whether aspects such as the location of the universities, their age, their methodology (face-to-face and online) or their legal status (public or private) are related to the ability of their graduates to obtain employment in top companies.<\/p>\n

To this end, they analysed the presence of 3.716.720 graduates from eighty Spanish universities employed by companies in the IBEX35 price index. The number of graduates working in different companies was obtained from the Alumni section of the LinkedIn profile of studied universities between April and May 2018. Using this data, the researchers generated an indicator based on the percentage of graduates from a university who work in IBEX35 companies that eventually was used to elaborate a ranking. Thus, the Universidad Men\u00e9ndez Pelayo and the Pontificia Comillas ranked in the top positions. However, in absolute numbers, the Universidad Complutense de Madrid (10.043) and the Universidad Polit\u00e9cnica de Madrid (8.410) are the universities which contribute with the highest percentage of graduates to the IBEX35.<\/p>\n

The study concludes that the number of hired graduates is affected by both the size of the university and its age. The researchers have also identified how, on average, distance learning universities provide more graduates to IBEX35 companies than the face-to-face universities analysed. Furthermore, they have noted how the location of the institutions is closely related to recruitment, showing a high concentration of graduates employed by IBEX35 companies in the specific areas where these companies are located as suggested by previous studies (MORENO-DELGADO; MALEA; REPISO, 2020; ORDUNA-MALEA; FONT; ONTALBA-RUIP\u00c9REZ, 2017).<\/p>\n

However, the researchers highlighted that the indicator of employability provided is not precise enough to be used directly in university rankings. In this sense, the study identifies and describes the main limitations of LinkedIn when it comes to obtaining university employability data in companies, but also demonstrates its capacity to represent this reality online. LinkedIn is presented as a database with considerable potential due to the enormous amount of information it provides on graduates, universities, companies, and the relationships between these elements (KOMLJENOVIC, 2019; ORDUNA-MALEA; FONT; ONTALBA-RUIP\u00c9REZ, 2017). LinkedIn is to university employability data, what Google Scholar is for access to academic data.<\/p>\n

References<\/h3>\n

KOMLJENOVIC, J. Linkedin, platforming labour, and the new employability mandate for universities. Globalisation, Societies and Education <\/em>[online]. 2019, vol. 17, no. 1, pp. 28-43. e-ISSN: 1476-7732 [viewed 11 December 2020]. https:\/\/doi.org\/10.1080\/14767724.2018.1500275<\/a>. Available from: https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/14767724.2018.1500275<\/a><\/p>\n

MORENO-DELGADO, A., MALEA, E. O. and REPISO, R. (2020). Relevancia de la ubicaci\u00f3n en la relaci\u00f3n Universidad-Empresa: an\u00e1lisis de la procedencia de los egresados de universidades espa\u00f1olas en empresas del IBEX35. Revista General de Informacion y Documentacion<\/em> [online], 2020, vol. 30, no. 1, pp. 297-312. e-ISSN 1988-2858 [viewed 11 December 2020]. https:\/\/doi.org\/10.5209\/rgid.70071<\/a>. Available from: https:\/\/revistas.ucm.es\/index.php\/RGID\/article\/view\/70071<\/a><\/p>\n

ORDUNA-MALEA, E., FONT, C. I. and ONTALBA-RUIP\u00c9REZ, J.-A. (2017). From universities to private companies: a measurable route of LinkedIn users. In: CABRERA, M. and LLORET, N. (ed.). Digital tools for academic branding and self-<\/em>promotion. IGI Global, 2017. pp. 127-150. https:\/\/doi.org\/10.4018\/978-1-5225-0917-2.ch009<\/a>. Available from: https:\/\/www.igi-global.com\/gateway\/chapter\/170878<\/a><\/p>\n

To read the articles, acess<\/h3>\n

MORENO-DELGADO, A. et al.<\/em> LinkedIn as a data source to rank universities according to graduate\u2019s employability in top companies. Transinforma\u00e7\u00e3o<\/em> [online]. 2020, vol. 32, e200023. ISSN: 2318-0889 [viewed 11 December 2020]. https:\/\/doi.org\/10.1590\/2318-0889202032e200023<\/a>. Available from: http:\/\/ref.scielo.org\/fvkzxd<\/a><\/p>\n

External links<\/h3>\n

Transinforma\u00e7\u00e3o \u2013 TINF: www.scielo.br\/tinf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Study uses the information appeared on the social media LinkedIn to measure the hiring of IBEX35 companies by graduates of Spanish universities. Despite the limitations of the use of this tool, the high potential of free-access data for the study of institutions is presented. …<\/span> Read More →<\/span><\/a><\/span><\/p>\n","protected":false},"author":139,"featured_media":813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,87],"tags":[149,88],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-tinf","tag-communication-and-information-sciences","tag-transinformacao"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t