Award-winning article is invited for publication in the newest edition of BAR

Editorial office – BAR – Brazilian Administration Review, Rio de Janeiro, RJ, Brazil

The BAR is the international periodical of ANPAD (The Brazilian Academy of Management) and its mission is to contribute to a deeper understanding of Business Theory and its managerial implications by means of the international dissemination of relevant papers in theoretical development and empirical research produced by the Brazilian academia as well as by researchers from other countries.

The current edition of BAR – Brazilian Administration Review, of April/June 2015, includes an article derived from a 2014 CAPES award-winning dissertation.

The article is Brazilian Multinationals’ Ownership Mode: The Influence of Institutional Factors and Firm Characteristics and the authors are Henrique de Azevedo Ávila (BNDES), Angela da Rocha (professor at the Pontifical Catholic University of Rio de Janeiro’s School of Business – PUC-Rio) and Jorge Ferreira da Silva (professor at the Pontifical Catholic University of Rio de Janeiro’s School of Business – PUC-Rio). The paper investigates whether host countries’ institutional factors and firm characteristics can help the understanding of Brazilian multinationals’ choices of ownership mode for their foreign direct investments (FDI) and brings a fresh look to a very important theme.

The article is related to the primary author’s dissertation, which was awarded the best dissertation award in 2014 from CAPES, in the field of business, accounting and tourism. The 2014 Capes Thesis Awards recognized the best doctoral dissertations presented in 2013 in each of 48 areas of knowledge in Brazilian graduate programs recognized by CAPES.

In addition to this invited article, the edition includes four other interesting papers, that we do hope our readers will enjoy:

– When a Thousand Words Are (Not) Enough: An Empirical Study of the Relationship between Firm Performance and Attention to Shareholders by Luciana Carvalho de Mesquita Ferreira

– On the Contributions of Knowledge-Intensive Business-Services Multinationals to Laggard Innovation Systems by Bruno Brandão Fischer

– Moderating Effects of Sales Promotion Types by Fernando de Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Lelis Balestrin Espartel and Wagner Junior Ladeira

– Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment by Danny Pimentel Claro and Adriana Bruscato Bortoluzzo

We would like to invite our readers to submit their work to BAR, keeping always in mind that our academic impact has been improving every year, bringing visibility to the knowledge generated in Brazil and abroad.

To read the articles, access:

FERREIRA, L.C.M. When a Thousand Words Are (Not) Enough: An Empirical Study of the Relationship between Firm Performance and Attention to Shareholders. BAR, Braz. Adm. Rev. [online]. 2015, vol.12, n.2, pp. 129-149. [viewed 21 ^th July 2015]. ISSN 1807-7692. DOI: 10.1590/1807-7692bar2015140055. Available from: http://ref.scielo.org/j4w555

FISCHER, B.B. On the Contributions of Knowledge-Intensive Business-Services Multinationals to Laggard Innovation Systems. BAR, Braz. Adm. Rev. [online]. 2015, vol.12, n.2, pp. 150-168. [viewed 21^th July 2015]. ISSN 1807-7692. DOI: 10.1590/1807-7692bar2015140070. Available from: http://ref.scielo.org/jyn7zf

SANTINI, F.O et al. Moderating Effects of Sales Promotion Types. BAR, Braz. Adm. Rev. [online]. 2015, vol.12, n.2, pp. 169-189. [viewed 21 ^th July 2015]. ISSN 1807-7692. DOI: 10.1590/1807-7692bar2015140057. Available from: http://ref.scielo.org/zkzk85

AVILA, H.Á., ROCHA, A.,  and  SILVA, JF. Brazilian Multinationals’ Ownership Mode: The Influence of Institutional Factors and Firm Characteristics. BAR, Braz. Adm. Rev. [online]. 2015, vol.12, n.2, pp. 190-208. [viewed 21 ^th July 2015]. ISSN 1807-7692. DOI: 10.1590/1807-7692bar2015150025. Available from: http://ref.scielo.org/bp44hk.

CLARO, D.P and  BORTOLUZZO, AB. Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment. BAR, Braz. Adm. Rev. [online]. 2015, vol.12, n.2, pp. 209-228. [viewed 21 ^th July 2015]. ISSN 1807-7692. DOI: 10.1590/1807-7692bar2015140076. Available from: http://ref.scielo.org/h65z2t

External link:

http://www.scielo.br/bar